Franchising provides a well-tested strategy for exploiting a replicable business model. The franchisor is potentially able to exploit the strength of its brand, business processes and supply chain through the grant of franchises to approved business partners (franchisees). From a franchisor perspective, a franchise provides an opportunity to buy into a “tried and tested” business model.
Bevan Brittan advises both franchisors and franchisees on the responsibilities and risks taken on by the parties to a franchise. We are well versed in helping our clients understand critical franchise factors such as trade mark licensing, geographical exclusivity, performance management and supply chain obligations and have acted for clients in such diverse activities as sandwich shops and mobile phone support systems.