Marketing

The benefits of direct marketing, where an organisation communicates advertising or marketing material directly to specific individuals, are clear: businesses can send personalised material to certain, targeted, individuals, which reduces costs and enables them to measure the success of campaigns. 

Direct marketing, however, is increasingly a focus area for the ICO. Enforcement notices and monetary penalties are being handed down to organisations in breach of the Privacy and Electronic Communications Regulations (PECR), which govern this complex area of law. 

Our team is experienced in giving pragmatic advice on the lawful use of marketing to a wide range of businesses. We can help you by:

• Taking a data protection by design approach to marketing
• Advise on compliance with existing marketing consents and any associated risks
• Reviewing or drafting privacy notices
• Advising on data sharing formalities required when using marketing database within a group of companies