I am head of Bevan Brittan's litigation; advisory and regulatory ...
Social media is now a major aspect of everyday life, not only for individuals but also for the organisations that employ them.
There are many ways in which social media can help organisations, including shaping a cohesive and dynamic public image, raising brand awareness, reaching out to customers, and engaging with service users and constituents.
But organisations are increasingly aware of the risks as well as the benefits involved with social media. These areas of risk include:
There is often no single answer to these issues, but we can help you to strike the right balance between the legal and practical steps that help limit any damage and prevent the reoccurrence of the offending comment or conduct.
I have always found Bevan Brittan to be excellent. The information and advice they provide has helped us through some difficult challenges.
We advise organisations in all our markets on the legal issues arising out of social media use including:
We advised the operators of a patient and carer review website in connection with stories submitted to them for publication relating to the quality of care and service delivered by NHS bodies and private healthcare providers. We also advised our client on its moderation/editing policy, its membership and subscription agreement and handling take-down notices and complaints filed under s.5 Defamation Act 2013.
We frequently advise NHS bodies who are handling complex complaints where individuals or action groups utilise social media as a forum to target the reputation of the organisation or an individual employee.
We advised a local authority in connection with statements published on a community news website that defamed certain officers and members of the council. The dispute called for a careful and subtle approach as the defendants had resolved to litigate the dispute in public and publicise all correspondence. We were able to guide the council on a number of practical solutions to the problem.
We advised Action for Children on its joint venture with the Elephant Family and Faberge in respect of the Big Egg Hunt. This included advice on the legal implications of the social media campaign.